RIO RAY ANNOUNCES LAUNCH OF NEW WEBSITE
Ocean Springs, MS – Rio Ray Optics, a manufacturer of premium prescription and non-prescription
sunglasses, is excited to announce the launch of their new website, riorayoptics.com. The new website
offers a user-friendly environment that allows visitors to navigate a wide variety of sunglass styles
and take advantage of over 2,000 custom frame and lens options.
Rio Ray’s offerings include state-of-the-art features such as RFlex+ frames with durable stainless-steel
hinges and R2 polarized lenses with backside anti-reflective coating always included. Additionally, all
Rio Ray sunglasses can be upgraded with prescription lenses.
Rio Ray has an exclusive agreement with one of the most technologically advanced optical
laboratories in the United States that expertly crafts each lens to ensure that quality and performance
exceeds users’ expectations. Rio Ray’s extensive customization and prescription options were at the
core of the website’s development.
“We wanted the website to represent who Rio Ray is, but more importantly, we wanted to allow the
consumer to create a product unique to them. We designed the site to be an inviting platform that allows
each visitor to create a pair of sunglasses that fits their look and lifestyle.”
- Tony Jones, CEO of Rio Ray Optics
Rio Ray contracted with top digital design firm American Eagle (americaneagle.com) to build the new
website. Rio Ray selected American Eagle for their use of function and design elements to create an
aesthetically pleasing, easy-to-navigate layout. The goal was to create a dynamic space where
consumers could personalize their offerings and learn about the brand.
“Our goal was to ensure the shopping experience was enjoyable and that customers could easily find
information about warranty policies, our innovative lost and broken product replacement program, and
other frequently asked questions.”
- Chase Dean, GM of Rio Ray Optics
To further personalize the online shopping experience, the Rio Ray site offers Tales and Such, a
lifestyle blog that features personal interest and travel stories. Rio Ray Optics is headquartered in
Ocean Springs, Mississippi, on the majestic Mississippi Gulf Coast, and is proud to offer a diverse
selection of sport/wrap, classic, aviator, and women’s sunglasses that reflect the laidback lifestyle of
the area that Rio Ray calls home.